Google Ads Rolls Out AI Max Ad Group Settings – The Keywordless Future Begins?
Google is testing a new AI Max setting at the Ad Group level inside Google Ads accounts. This beta feature emphasizes AI-driven intent prediction over manual keyword targeting.
What’s New:
- Search Term Matching* (enabled by default) auto-expands your keywords to broad match.
- Google uses your landing page and ad assets to discover related search terms.
- Turning off* this setting restricts the ad group to your exact keywords + match types, limiting AI’s reach.
Spotted by: Thomas Eccel on LinkedIn
What he said:
“AI Max settings at ad group level show Google’s shift to keywordless advertising.”
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Why It Matters:
- AI is taking more control over how your ads match queries
- More automation = potentially higher reach, but less control
- Disabling this setting gives you back targeting precision—but possibly less volume
Are we seeing the beginning of a keywordless PPC era?
Drop your thoughts below
Google is testing a new AI Max setting at the Ad Group level inside Google Ads accounts. This beta feature emphasizes AI-driven intent prediction over manual keyword targeting.
What’s New:
- Search Term Matching* (enabled by default) auto-expands your keywords to broad match.
- Google uses your landing page and ad assets to discover related search terms.
- Turning off* this setting restricts the ad group to your exact keywords + match types, limiting AI’s reach.
Spotted by: Thomas Eccel on LinkedIn
What he said:
“AI Max settings at ad group level show Google’s shift to keywordless advertising.”
---
Why It Matters:
- AI is taking more control over how your ads match queries
- More automation = potentially higher reach, but less control
- Disabling this setting gives you back targeting precision—but possibly less volume
Are we seeing the beginning of a keywordless PPC era?
Drop your thoughts below