Running ads on TikTok

Running ads on TikTok as a resident of Nigeria involves setting up a TikTok Ads Manager account, creating a campaign, and fine-tuning the ad settings to target your audience. Here’s a step-by-step guide to get started:

1. Set Up a TikTok Ads Manager Account

• Go to TikTok Ads Manager: Visit https://ads.tiktok.com and click on Create an Ad.
• Register: Choose your account type (business or individual), enter your email, set a password, and verify your email.
• Set Up Business Information: Complete your business profile by entering your business name, website URL, and selecting Nigeria as your business country.
• Billing: Add a payment method. TikTok accepts credit/debit cards and other methods depending on regional availability. Make sure your payment method can support international transactions if necessary.

2. Define Your Advertising Objective

• Choose a Campaign Objective: In TikTok Ads Manager, select from objectives such as:
• Awareness: Reach a wide audience to create brand awareness.
• Consideration: Increase traffic, app installs, video views, or lead generation.
• Conversion: Encourage specific actions like purchases or sign-ups on your site.

3. Set Up a Campaign

• Click on “Create Campaign”: Name your campaign and set your budget (daily or lifetime). A budget is required, and it can be set based on the amount you want to spend.
• Choose Campaign Type:
• Single Ad Group Campaign: Basic setup, suitable if you have a single target audience.
• Multiple Ad Groups Campaign: For targeting different audiences or testing multiple creatives.

4. Set Up Your Ad Group (Targeting and Budgeting)

• Select Ad Placement:
• Automatic Placement: TikTok will automatically place your ads in various placements (like TikTok, and partner apps).
• Manual Placement: Choose specific placements if you want more control.
• Target Audience: Define your audience based on:
• Location: Select Nigeria or specific regions.
• Demographics: Age, gender, language.
• Interests and Behaviors: Target based on user interests and past behavior on TikTok.
• Budget & Schedule:
• Set daily or lifetime budget.
• Choose your ad schedule, whether continuous or specific times.

5. Create the Ad

• Choose Your Format:
• TikTok offers formats like Image Ads, Video Ads, Carousel Ads, and Spark Ads (for organic-style content). Video ads are most popular on TikTok.
• Add Creative Elements:
• Upload Your Content: Upload your video or image. Videos should be engaging and optimized for TikTok’s vertical format (9:16 aspect ratio).
• Ad Text and CTA: Write engaging text that matches your ad’s goal. Choose a Call to Action (CTA), like “Learn More,” “Shop Now,” or “Download.”
• Preview and Optimize: Use the preview option to see how your ad will look on TikTok. Make adjustments as needed to ensure everything appears correctly.

6. Track Performance with TikTok Analytics

• Once your ad is running, use TikTok Ads Manager to track metrics like impressions, click-through rate (CTR), conversion rate, and cost per result.
• Use these insights to adjust targeting, budget, or creative to improve performance.

7. Payment and Budget Management

• TikTok provides Prepaid and Postpaid payment methods, depending on your account setup.
• Set Limits: Monitor your budget closely. You can set daily spend limits to ensure you don’t exceed your budget unexpectedly.

8. Optimize and Scale

• Review performance regularly and make adjustments based on what works best. You can:
• Test new creatives.
• Adjust audience targeting.
• Scale your budget on high-performing ads to reach more people.

9. Compliance and Ad Approval

• TikTok reviews all ads to ensure they meet community guidelines and policies. Make sure your ad content is compliant with TikTok’s guidelines, especially for ads in regions like Nigeria, where local regulations might apply.

These steps should guide you from start to finish with launching your ads. TikTok also provides ad support and tutorials on their platform if you need further help!