,As more and more blogs go commercial, more and more folks want to know how and why
they should blog for business. While there are any number of reasons, one of the most compelling is this: search engines seem to love blogs.
So what is it about blogs that those little spiders love so much?
Here’s a little secret: search engines crave content.
Okay, so maybe that’s not such a secret. But to look at many websites you would think it is.
The fact is too many websites do nothing to attract search engines. Providing content, not to
mention fresh content, is one of the toughest chores of anyone who maintains a website. But
when it comes to generating traffic it is the most important job.
Blogs, by their very nature, are all about content. In a commercial environment every blog
entry is fresh content. Get in the habit of making two, three, even four entries a week and
you’ve got a content building bonanza on your hands. Everyone knows you need new content
to give visitors a reason to come back; blogs just make the task so much easier.
Lack of competition
Another advantage that blogs currently possess over traditional web pages and sites is lack
of competition. While the number of bloggers grows daily, there are still relatively few commercial blog sites. When I created my blog I found that it showed up in the number three
spot in Google for the term “Marketing Weblog” within about three weeks of launch. Not bad
considering I did nothing to make it happen.
There are a couple of other things you should do to make your weblog a traffic magnet. They
aren’t really that different than traditional search engine optimization (SEO) tactics but the
names and faces are unique to the blogging world.
Use targeted keywords in your entry titles
No rocket science here but this tip can’t be stated enough. Forget cute. Go for titles that fit
your targeted keywords and phrases even if they seem a bit awkward. (You do have targeted
keywords and phrases, don’t you?)
Register with blog search engines
Search engines that specialize in blogs include:
http://www.daypop.com/
http://www.blogsearchengine.com/
Register with tracking services
These services note when a blog has been updated and publish an ongoing list. They even
keep track of the most updated and most visited weblogs. Plus you get to learn what pinging is., ,
they should blog for business. While there are any number of reasons, one of the most compelling is this: search engines seem to love blogs.
So what is it about blogs that those little spiders love so much?
Here’s a little secret: search engines crave content.
Okay, so maybe that’s not such a secret. But to look at many websites you would think it is.
The fact is too many websites do nothing to attract search engines. Providing content, not to
mention fresh content, is one of the toughest chores of anyone who maintains a website. But
when it comes to generating traffic it is the most important job.
Blogs, by their very nature, are all about content. In a commercial environment every blog
entry is fresh content. Get in the habit of making two, three, even four entries a week and
you’ve got a content building bonanza on your hands. Everyone knows you need new content
to give visitors a reason to come back; blogs just make the task so much easier.
Lack of competition
Another advantage that blogs currently possess over traditional web pages and sites is lack
of competition. While the number of bloggers grows daily, there are still relatively few commercial blog sites. When I created my blog I found that it showed up in the number three
spot in Google for the term “Marketing Weblog” within about three weeks of launch. Not bad
considering I did nothing to make it happen.
There are a couple of other things you should do to make your weblog a traffic magnet. They
aren’t really that different than traditional search engine optimization (SEO) tactics but the
names and faces are unique to the blogging world.
Use targeted keywords in your entry titles
No rocket science here but this tip can’t be stated enough. Forget cute. Go for titles that fit
your targeted keywords and phrases even if they seem a bit awkward. (You do have targeted
keywords and phrases, don’t you?)
Register with blog search engines
Search engines that specialize in blogs include:
http://www.daypop.com/
http://www.blogsearchengine.com/
Register with tracking services
These services note when a blog has been updated and publish an ongoing list. They even
keep track of the most updated and most visited weblogs. Plus you get to learn what pinging is., ,