Google Ads to Stop Showing Ads on Parked Domains by Default (Effective Sept 2025)Heads up to all paid traffic users and PPC affiliates!
Google just announced a major change: *starting September 1, 2025*, all Google Ads accounts will be *automatically opted out of showing ads on parked domains* (part of their Search Partner Network).
---
What This Means:
If you run campaigns using broad targeting or rely on Google’s Search Partners, this change affects you.
- Ads will no longer appear on parked domains by default
- To continue serving ads there, you must opt in manually
---
How to Opt Back In:1. Go to your Google Ads dashboard
2. Navigate to Content Suitability Settings
3. Opt your account back into Parked Domains
---
Why This Matters:
- Parked domains often bring cheap clicks, but with mixed quality
- Some marketers used them for low-cost lead gen & arbitrage
- Opting out may improve your conversion rates, but increase CPC
---
Final Thoughts:
Monitor your campaigns after September 1st. If you see a traffic dip or CPC spike, this may be the reason. Test both with and without parked domains for your strategy.
Have you been using parked domains in your Google Ads strategy? Let’s discuss below.